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Maple Crest’s parent company American Baptist Homes of the Midwest (ABHM) is pleased to announce the appointment of Ms. Annette Greely as the new President and Chief Executive Officer. Annette is stepping into the role of retiring CEO, Jeff Hongslo. Annette brings more than 20 years progressive leadership to ABHM with extensive experience in home and community-based services, adult day care, senior housing, assisted living, memory care and skilled nursing care. Annette most recently held the position of CEO at Jones Harrison Senior Living, located in Minneapolis, MN.

Annette states, “I look forward to my new role as CEO at ABHM.  Over the next several weeks I plan to visit each community and get to know the staff and residents that make each ABHM community unique.” Ms. Greely also holds a Bachelor’s degree in psychology and Master’s degree in Gerontology.

Eden Prairie, MN based ABHM would like to thank Mr. Jeff Hongslo for his twenty years of service to the organization and recognize his steady leadership as ABHM navigated the global pandemic.

All of ABHM looks forward to Annette’s leadership and as she continues ABHM’s 93-year tradition of providing quality housing and health care services to seniors and families.

American Baptist Homes of the Midwest is a not-for-profit provider of senior living and health care since 1930.

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In this video, Shanna Eckberg, COO at Maple Crest’s parent company ABHM, and Matt Reiners, Co-Founder of Eversound, (a company that creates listening technology for better engagement) discuss changes in senior living during the pandemic and those made at ABHM communities like Maple Crest. 

Ms. Eckberg describes how ABHM adapted new methods of engaging residents and delivering services while maintaining a healthy and safe environment for residents. One key factor in the success of ABHM is the staff. Eckberg states, “The professionalism and dedication of the staff has never wavered. During these difficult times they always put our residents first and we want to recognize those efforts.”

Reiners and Eckberg also discuss the use of technology during the pandemic. Ms. Eckberg explained, “ABHM Communities encouraged residents and families to use technology and social media to stay connected. Maintaining relationships during these difficult times is vital to their wellbeing.”

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Maple Crest parent company ABHM is partnering with senior living technology provider Eversound to bring wireless headphone system into all of our communities across six states. This new technology is a headphone system that enables our residents to enjoy a level of hearing they may not have had in years. Click here for a complete news story on this exciting new technology.

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